Your Cart is empty
Jaxon Jovie was created to give this world a boost of confidence that we can use to become better humans.
Jaxon Jovie is an apparel company built for the motivated, athletic generation to look, feel and move better in their clothes; for a generation that stands up strong for what they believe in; for a generation that wears their heart and their voices on their sleeve.
As weird as it is to think about, our clothes are a symbol of who we are and what we believe in. We won't wear brands that make us feel any sort of negativity, whether it's towards ourselves or others. We want to wear a brand that stands for something positive, motivating and progressive.
We are not starved, 90's models chain smoking cigarettes and looking strung out – that is not what we stand for. We are healthy, driven, motivated individuals that are willing to invest our time, energy and money to build a better life for ourselves.
Our generation is proud, strong, motivated and active. We are Generation #DoMoreNow.