Made In America

"I like to see a man proud of the place in which he lives. I like to see a man live so that his place will be proud of him."
- Abraham Lincoln

Our ethos is simple: Be proud to build a company that brings high quality apparel manufacturing back to the United States while inspiring and outfitting the most motivated generation in history.

Use code: FREEHAT at checkout to get a free Jaxon Jovie SnapBack or Dad Hat


The cotton used to weave our strong yet flexible denim is grown in All-American states like Texas, California, Arizona, Mississippi, Arkansas, and Louisiana.

This cotton is then sent to one of the few remaining denim mills in America located in North Carolina, California and Oregon to be used along with the perfect blend of high quality polyester and spandex to make our Soft Stretch Denim.

This denim is then sent to our manufacturing facility in Los Angeles where it is made into our various styles of jeans for proud modern athletic men and women like you.

These jeans were made for you: the fitness-focused, motivated individual that wants to look good, feel great, and stand proud.

Scroll To Top